Erstwhile Fino Paytech Ltd embarked on a mammoth CSR initiative in March 2017, to plan and execute financial literacy across large states, such as, Uttar Pradesh, Madhya Pradesh and Maharashtra. The initiative endeavoured to enable customers make informed financial decisions.
Spanning over two months, the initiative was targeted at low-income group consumers. An engaging street-play format was deployed to convey financial messaging. Over 251 such street-plays were held across the states.
Interesting and crisp write-ups in leaflets made the entire exercise more interesting and informative for the consumers. The initiative reached out to over 20000 consumers across the states.