Anand Bhatia

CHIEF MARKETING OFFICER

Anand has been in the business of – Seeing what everybody sees, hearing what everyone hears but thinking through what others do not. This has been the mantra behind his entrepreneurial venture – Ormax Money. Where he was the Co-Founder and CEO. Ormax is India’s most respected firm of consumer behaviorists working on marketing and product design challenges for India’s leading BFSI brands. He continues in a non executive role as an investor.

A post graduate from IIM Lucknow and a Civil Engineer from SPCE, Mumbai, Anand has worked with Citi Group for almost a decade and delivered results across Sales and Distribution, Marketing and Product Management.

He has had two interesting stints in Retail (Subhiksha) and Education (Career Launcher) which has convinced him that conceptually all businesses are similar and that working from first principles helps solve business challenges easily.

A marathoner, Anand has also completed 4 ultra marathons. Helps him think!!